Marketers, have you ever felt like the underdog? Entrepreneur, Arjun Rai, had you in mind with his latest start-up. Born in India, grew up in Chicago and New Jersey, and is now based in New York City, he came up with the idea of an influencer marketer app which turned into his company HelloWoofy, a marketing scheduling tool. His first version was a phone app for influencers on the go.